Identifying opportunities for a well-defined population.
As a group, we decided that our project would focus on socialization and activities. After brainstorming, we came up with potential needs related to those two areas. This led us to focus on the problems of finding people to do activities with, scheduling activities with others and starting out a new activity with other people with young adults (students and working professionals) as our potential user group. Our pitch video displays our intentioned problem space at the time and the potential user needs.